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Want to buy gold for Diwali but need help figuring out how to start your investment journey? 

Diwali is often associated with buying gold, lights, rangoli, and exotic sweets. This auspicious Hindu festival is celebrated all over the world. Its history is linked to the epic poem of the Ramayana. It is believed that when Lord Rama returned from his exile to Ayodhya, his people lit the kingdom with earthen lamps.

They wanted to dispel the darkness and light up the night to welcome their beloved king. Moreover, it is deeply ingrained in our culture. We celebrate Diwali every year on Amavasya night after Rama Navami.

It celebrates the triumph of good over evil and light over darkness. Diya is marked by the lighting of earthen lamps, festivals, eating sweets, etc.

Importance of gold for celebrating Diwali

You all have heard about Dhanteras. Separating the word, "Dhan" means wealth, and "Teras" means the 13th day of the Hindu lunar calendar.

It is celebrated on the first day of the five-day Diwali cycle. Goddess Lakshmi is believed to come to earth during Diwali and bless everyone.

Due to their devotion to the goddess of wealth and prosperity, people buy gold for themselves and sometimes use it as a gift on Dhanteras.

With Diwali 2023 knocking on the door, it is time to start preparing, and the first step is to get the best gifts for your loved ones.

While chocolates, candies, clothes, and other items are often chosen for gifts, gold dominates everything. They are often bought to show purity and wealth. But with the skyrocketing price of this red precious metal, many people can't afford it, even for a small gold coin, let alone a decent piece of jewelry.

So, it is time to start investing to get enough money to buy gold for this upcoming auspicious season that brings prosperity, happiness, and light to everyone's life.

5 things to keep in mind while investing in gold during Diwali 2023

Diwali, the festival of lights, is a time of celebration and ideal for investments that can brighten your financial future. One of the most popular ways to invest during Diwali is gold.

1. Gold Coins: The Precious Tokens of Prosperity

Gold has been an integral part of Diwali celebrations for generations. Gifting and receiving gold coins symbolizes wealth and financial security. This Diwali, consider investing in gold coins, which come in different weights, including the popular 8-gram gold coins. They are an excellent investment and a favorite gift for your loved ones.

2. Buy Gold Coins Online: Convenience at Your Fingertips

Buying gold coins online has become incredibly easy in today's digital age. You can explore options, compare prices, and shop from your home. When you buy gold online, you can get various options, including polished coins like the Burj Khalifa Gold.

3. Gold Bars: Larger Investments for Bigger Returns

Gold bars are an excellent option for those looking to invest more significantly in gold. These bars come in various sizes, making them suitable for novice and seasoned investors. They are highly liquid, making buying and selling them in the market easy.

4. Gold ETFs: Investing in Paper Gold

Gold exchange-traded funds (ETFs) provide a convenient way to invest in gold without physical assets. These financial instruments track the price of gold and can be traded on exchanges. Gold ETFs offer investors flexibility and the ability to buy and sell gold in small amounts.

5. Gold Mutual Funds: Diversify Your Portfolio

Gold funds invest in a mix of gold-related assets, such as gold ETFs, mining companies, and gold itself. This diversification reduces risk and can provide better returns over the long term. Gold mutual funds are good for investors looking for professionals to manage their gold investments.


As you gear up for Diwali in 2023, consider these five golden investment strategies to indulge in a favorite tradition and secure your financial future. Whether you pick gold coins, buy gold coins online, invest in gold bars, find gold ETFs, or use gold mutual funds, the bottom line is this: you will make informed decisions that align with your financial goals. May the light of your gold reserves light the way to your economic prosperity and security this Diwali. Embrace the tradition of giving gifts and investing in gold to make this celebration memorable. Remember that gold prices can fluctuate, so consult a financial advisor before making an investment decision. Happy Diwali and Happy Investing!